Much of the test design and analysis of the testing reports is completed by David Fotheringham, who holds a degree in mathematics and statistics.
This is not about awarding and celebrating winners. The point of our testing is to reveal top performance. Our clients are encouraged to use the weekly reports to increase and maximize their advertising.
Our stats are real. We use them ourselves to make advertising decisions. Too many numbers are boring to most people; that’s why we provide this service. All serious marketers know they should track, but don’t have the time or resources.
Our analysis is primarily a mathematical one. While we recognize that other factors are important, we leave most subjective evaluations to other Internet services. No one can pay their way into a higher position on our lists. We don’t run popularity contests or pat anyone on the back.
We maintain a permanent record of all data we’ve accumulated since we began testing in 2002. This not only includes programs on today’s report, but every program, we have ever studied. This historical record is important because we can study long-term changes in any individual program or the industry as a whole. Our entire database is quite large and growing every day.
More than one person contributes to the reports. We collect stats from a team of normal hit exchange users. It is NOT necessary for our team to use an exchange in order to collect stats. In fact, we collect hundreds to thousands of hits each week from exchanges we’ve never heard of. And only when an exchange produces competing stats do join and become active members.
Attention Hit Exchange and Safelist Owners:
With all honesty and integrity, we work hard to make the testing reports fair and just. Our testing is 100% independent and without opinions, voting, and/or paid sponsorship. And, we have no ownership or connection with any exchange or safelist.
Are you wanting to get ranked by the Hit Exchange Report? On average, we collect and analyze nearly 1-Million hits from more than 175 exchanges for each report. If your exchange is new and/or you don’t believe we are testing your exchange or you don’t believe we are testing it enough, send traffic directly to TrafficHoopla.com or any of it’s affiliated pages. We first take notice of an exchange that produces results, and this does not necessarily mean signup’s. We also strongly analyze bounce rate which reveals any action of any kind on the page. And when there are results worth noting, our team is sent in as normal exchange users to participate and collect additional data.
Have you seen a current testing report? May we suggest you to at least purchase the most current issue. You will be impressed.
If interested, and your program has been ranked by us anytime within the past 60-days, you may display the following TESTED LOGO. Choose whatever size fits best with your website. The only thing we ask is that you link it back to us., and if you are an affiliate with TestHoopla, TrafficHoopla, and/or LivingWizards, you may link to your affiliate URL.
