On average we collect and analyze 1,000,000 hits for each report from a team of normal hit exchange users.

You can’t judge the effectiveness of a hit exchange based on the appearance of the website.  It doesn’t help just because someone says it’s effective.  The amount of members a hit exchange indicates it has can be misleading.  What you need are facts.

There are different kinds of stats.

One type we see frequently on websites and in email messages is anecdotal evidence. This often takes the form of testimonials. For example: “This program is FANTASTIC!! I’ve made thousands of dollars with it!!” It’s brimming with enthusiasm, but there isn’t much to back up the implication that you will achieve similar results. It does show that you can find someone somewhere to say most anything. We take anecdotal evidence with a very serious grain of salt.

Our stats are real.

We use them ourselves to make advertising decisions. Too many numbers are boring to most people; that’s why we provide this service. All serious marketers know they should track, but don’t have the time or resources.

Use the report to your advantage.

The point of our testing is to reveal top performance. Make adjustments. Pay careful attention to caution and warnings. Use the data to help make advertising decisions. And don’t forget to read the Advanced Section that includes useful info you won’t find anywhere else.